As discussed in our previous Blog post, we thoroughly understand how difficult everything financially is right now here in the UK, as living costs continue to sky rocket.
Regrettably, we have been hit massively since interest rates were increased and orders across our Classic Mini standard product range have dropped off, at a frightening rate. Plus, we’ve actually never had so few bespoke projects booked in.
I completely sympathise with the Mini community, given rising living costs and increased interest rates, we’ve all got less money. In times like these, a majority are forced to either look for cheaper options or they simply can’t afford to spend money on such luxuries as Classic Mini interiors.
Our carpet kits sum up the current financial state of the Mini community, we’ve sold 3 carpet kits in the past 3 months and we would usually expect to sell around 3 a week. Clearly, the Mini community is reverting back to looking for cheaper options, rather than quality options.
What we offer (everything that we offer) is a quality option and as a result of that, we do not offer cheaper options.
I’m not quite sure what I’m meant to say about all of this, but I have to be honest and if the Mini community doesn’t get back to buying quality interiors from us, we won’t be here for much longer.
I’ve invested 15 years of my heart and soul into Optimise and I’ll do everything I possibly can to get my business through this difficult period. Frustratingly though, it is completely out of my control, the drop-off can literally be dated to increased interest rates and I can’t do anything about that. Plus, having just about made it through last winter, following energy price increases, we also have that to again consider, once everyone turns the heating on within the next 6 weeks or so.
All I can do is ask (beg really) that the Mini community somehow finds a way to afford quality and comes back to us, when choosing new interiors. Please tell all your Mini friends about us, please spread the word of Optimise Automotive!
I’d like to finish by thanking everyone for your support over the past 15 years and fingers crossed I am back in touch soon, with some positive news.
As we’re all in this together, here is 10% off from us:
To claim the discount please add the discount coupon code above into the ‘Coupon code box’, that can be found on the Optimise Automotive shopping basket. The discount is valid across our standard Classic Mini product range.
Have a great day.
Andy & the Optimise Automotive team