01/12/2017 - This months news, direct from Optimise HQ.

A new range of boot liners…

It’s incredible to think that we initially launched a boot lining kit way back in 2004, after Andy (the boss) had made one for his own Classic Mini and a fellow theminiforum.co.uk member said "that looks great, can you make me one?”. The boot liner was the beginning of Optimise Automotive, it was the first item we developed, the first item we released for sale and the first inkling and inspiration behind the process of Andy turning a pass time into a job.

Fast forward to 2017 and regrettably, with a price of £45 (+P&P) you guys are no longer buying our original boot lining kit. It’s never been the cheapest kit on the market, but that hasn’t ever mattered as you guys have always been willing to pay a little bit more, to get something far superior. Frustratingly though, following a recent price increase of £5 (in August 2017), the jump from £35 (inc P&P) for the entry level boot liners available on eBay to £45 (+P&P) for our kit is obviously too much.

As always, we listen to our customers, we understand what you want and as a result, we have developed a new range of boot liners - including two different boot liners, designed specifically with your budgets in mind:

Boot Lining Kit:

The first new boot lining kit is an entry level boot lining kit, developed and launched to rival the budget entry level end of the market. Specifically designed for those of you who want a budget solution to lining your boot, this kit is perfect - it’s the best entry level kit ever offered for the Classic Mini and a great addition to our product range. Just like our original boot liner, designed & developed in 2004, we are extremely proud of the quality of this entry level kit.


Boot Lining Kit - Deluxe:

The second new kit is a premium level boot lining kit, it is without doubt the best boot lining kit we have ever offered - it’s head and shoulders above anything else on the market and it is more of an install kit, rather than a lining kit. This new kit sets a new standard, it’s the ultimate boot liner and you will not find a better solution to lining your boot.


Boot Lining Kit - With Subwoofer Enclosure:

In addition to the new boot liners detailed above, we have also updated & improved our sub boot lining kits:



Christmas 2017...

The count down to Christmas is now well under way here at Optimise. Obviously, we don’t want to see any of you disappointed, if that special present doesn’t turn up in time so please start thinking about your Mini’s Christmas present now, before it’s too late.

Important Christmas Dispatch Dates:

Place your order on or before: Sunday 3rd December 2017.
For your order to be dispatched on or before: Wednesday 20th December 2017.

Important Christmas Closure Dates:

We close for Christmas on: Friday 22nd December 2017 @ 13:00.
We open after our break on: Monday 8th January 2018 @ 08:30.

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This is also our last blog entry update of 2017, so... from Jack, John & Andy have a Merry Christmas & a Happy New Year.

The Optimise Automotive team