About Us

About Us

Optimise Automotive is a vehicle interior specialist based in Newcastle-under-Lyme, Staffordshire.

We are your local interior trim, upholstery and audio specialist, working on all types of vehicles including vintage, classic and modern, specialising in the Classic Mini.

You can bring your vehicle into our Staffordshire HQ workshop for a full drive-in-drive-out bespoke makeover or alternatively we can supply the individual items for you, to fit yourself.

We offer all the usual trim options - including, leather, vinyl leatherette, micro suede, Alcantara, tweed, cloth or anything else that takes your fancy (animal print? not a problem).

In addition to offering bespoke interiors, we also offer a fantastic interior product range for the Classic Mini (seat covers, door cards, trim panels, headliners, dashboards - you name it, we offer it) and a superb audio enclosures product range (speaker pods, subwoofer boxes etc.).

Whatever it is that you desire, we are sure to be able to accommodate your needs.

As you browse our website in search of your dream interior please remember that the only limitation is your imagination and that we are here to transform your ideas into reality.

News (Blog)

Keep up-to-date with the latest news direct from Optimise HQ!

Our Story

How did this amazing story begin? Find out & discover our incredible journey!


We attend car shows throughout the UK, check out our events calendar!

Join The Team

Love cars? Love making things? Love being creative? Then Optimise is the place for you!