About Us

About Us



My name is Andy Roberts and I’m the inspiration behind Optimise Automotive, by trade I am an automotive designer and in life, a passionate petrol head. Since the foundation of Optimise in 2008 I have assembled a small team of highly skilled individuals and as a collective we create masterpieces of automotive interior excellence each & every day.

From an very early age I was always fascinated by design and in particular, working out how things work. This progressed throughout my teenage years and when combined with my love for everything automotive, by the time I was 16, I had set my sights on becoming a car designer.

About_Us_-_Classic_MiniAfter leaving school, with this dream in mind, I completed a national diploma in art and design at Newcastle-under-Lyme college, gaining a distinction. It was whilst at college that I passed my driving test and bought my first car, a 1996 Rover Mini Equinox (a car that I still own today).

I soon became a regular at Stoke-on-Trent's Festival Park, the local 'boy racer' hang out and it was during this stage of my life that I fell in love with modded cars. I quickly discovered that by modifying my own Mini, I could practice my passion for functional design in the real world.

In September 2004 I left home for Coventry University's famous Automotive Design course. And, it was actually the summer of 2005, when I was home from University after my first year, that the Optimise Automotive journey began.

Established_2008_-_About_UsAfter posting photos on The Mini Forum (where I have been a member since April 2004) of a new boot lining kit that I had made a fellow club member said "that looks great, can you make me one?" to which I kindly obliged. Over the next few weeks I sold a hand full of boot lining kits to other TMF members and that got me thinking "If a few on TMF want one, I wonder if others will?”.

It’s fair to say I haven’t looked back since and after graduating from University in June 2008, I couldn’t wait to get stuck into transforming my part time summer venture into a full time business.

The rest (as they say), is history. Fast forward to 2019 and we are now a World renowned name in Classic Mini interiors, a specialist in luxury retro Motorbike & Moped seat retrims and we offer the UK’s largest range of premium audio enclosures. More recently we have started our journey into the wonderful World of VW Transporter interiors.



Made_In_Britain_About_Us

 

So far this incredible journey has taken me & my team to many new places, introduced us to amazing new people and pushed us to create quality interiors all day, everyday. My passion for functional design is what makes Optimise Automotive stand out from the crowd and my enthusiasm for everything automotive is reflected in everything that we do - as a petrol head myself I ensure that each and every project is completed as if it was for my own vehicle.

You can either bring your vehicle into our Newcastle-under-Lyme (Stoke-on-Trent) workshop for a full drive-in-drive-out bespoke interior makeover or alternatively, we can supply the individual items for you to fit yourself (with Worldwide distribution available).

We love what we do and if you’re thinking about restoring and/or replacing the interior of your vehicle (or retrimming your bike seat) please get in touch for a chat.

 

Classic Mini Interiors VW Transporter Interiors Motorbike & Moped Seats
We are a World renowned supplier of high quality Classic Mini interiors. We offer trim, upholstery, products and accessories. Lovingly hand crafted VW Transporter campervan and Transporter panel van interiors. We offer trim, upholstery and accessories. Our retro Motorbike & Moped seat retrim service has been developed specifically for retro riders who crave the ultimate seat retrim.
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Audio Enclosures Merchandise Events
Have a browse through the UK’s largest range of premium audio enclosure. Top quality speaker pods & boxes and subwoofer boxes. You’ve got one our interiors so why not also sport our cool merch? Try out our range of Classic Mini and retro camper t-shirts. We regularly attend car shows throughout the UK, check out this years events calendar, to find out when we will be at a show near you.
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